What is Floor Plan in Retail? Explained

A floor plan in the retail context refers to the layout and spatial arrangement of a physical store's interior. It involves the strategic placement of aisles, product displays, checkout counters, and other elements to optimize customer flow and enhance the shopping experience. Retailers design floor plans with considerations for product visibility, accessibility, and creating a pleasant atmosphere. Well-thought-out floor plans contribute to efficient operations, increased customer engagement, and ultimately, a positive impact on sales within a brick-and-mortar retail setting.