Fraud prevention in retail involves strategies and measures implemented to safeguard businesses from deceptive practices and unauthorized activities. This includes protecting against payment fraud, identity theft, and other fraudulent activities that can impact financial transactions and compromise customer data. Retailers employ various technologies and security protocols, such as encryption, multi-factor authentication, and fraud detection algorithms, to mitigate risks. Educating staff and customers about potential threats and promoting a culture of vigilance further contributes to effective fraud prevention in the retail sector, safeguarding both the business and its clientele.