Face-to-face selling in retail involves direct interactions between sales representatives and customers in a physical setting, such as a store or at events. This personal selling approach allows for real-time engagement, relationship-building, and the opportunity to tailor the sales pitch to the customer's needs. Face-to-face selling is often employed in industries where building trust and providing a personalized experience are crucial, such as high-end retail or complex product sales. It enables salespersons to address customer inquiries, showcase product features, and ultimately guide the customer through the purchasing process with a more personalized touch.