What is Focus Group in Retail? Explained

A focus group in retail is a qualitative research method involving a small, diverse group of individuals who share their opinions, feedback, and insights on a product, service, or marketing strategy. Retailers use focus groups to gather in-depth information, understand consumer perceptions, and explore preferences. Typically led by a facilitator, focus group discussions provide valuable qualitative data that complements quantitative research methods. Retailers leverage the findings from focus groups to refine product offerings, improve marketing strategies, and gain a deeper understanding of their target audience.