What is Front of House (FOH) in Retail? Explained

Front of House (FOH) in the retail sector refers to the customer-facing area of a business, where interactions between staff and customers occur. This encompasses spaces like the sales floor, customer service areas, and any other zones directly accessible to customers. Retailers focus on optimizing the FOH to create a positive and engaging environment, impacting the overall customer experience and influencing purchasing decisions. Efficient layout, appealing displays, and attentive customer service are crucial elements in managing the Front of House effectively.