Frictionless checkout in retail embodies a seamless and hassle-free purchasing experience for customers. This approach aims to eliminate obstacles like long wait times or complex payment processes, ensuring a smooth transaction. By leveraging optimized technology and user-friendly interfaces, retailers prioritize a swift and effortless checkout, enhancing customer satisfaction and fostering repeat business. The focus is on providing a quick, efficient shopping experience, whether in-store or online, to boost customer retention and loyalty.