What is Global Positioning System (GPS) in Retail? Explained

The Global Positioning System (GPS) is a satellite-based navigation system widely used in various industries, including retail. GPS technology enables accurate and real-time location tracking by receiving signals from a network of satellites orbiting the Earth. In retail, GPS is applied for geotargeting, tracking the movement of goods in the supply chain, and enhancing location-based services. Retailers use GPS to improve logistics, optimize delivery routes, and provide customers with personalized experiences based on their real-time location. This technology plays a crucial role in enhancing efficiency, customer satisfaction, and overall operational effectiveness in the retail sector.