What is Greenwashing in Retail? Explained

Greenwashing is the deceptive practice of portraying a company, product, or service as environmentally friendly or sustainable without genuinely implementing eco-friendly practices. This marketing strategy aims to capitalize on the growing consumer demand for environmentally conscious products and services. Companies engaging in greenwashing may use misleading labels, vague claims, or incomplete information to create a false perception of their commitment to sustainability. Consumers increasingly scrutinize greenwashing, emphasizing the importance of genuine eco-friendly practices for businesses aiming to build trust and credibility in the competitive landscape.