A greeter is a customer service representative positioned near the entrance of a store to welcome and assist customers. Greeters play a crucial role in creating a positive first impression by offering assistance with directions, answering basic queries, and sometimes providing promotional information. Beyond their welcoming function, greeters contribute to the overall customer experience by fostering a friendly atmosphere and helping customers feel valued. This role is especially common in large retail establishments and is part of a strategy to enhance customer satisfaction and promote a positive brand image.