What is Gift With Purchase (GWP) in Retail? Explained

Gift with Purchase (GWP) is a promotional strategy where customers receive a complimentary item or product as a bonus when they make a purchase. This marketing technique is designed to incentivize buying, enhance customer loyalty, and increase sales. Retailers often use GWPs to introduce new products, reward customer patronage, or drive sales during specific promotional periods. The allure of an additional gift encourages consumers to make a purchase, contributing to both customer satisfaction and the retailer's sales objectives.