What is Mobile Commerce (mCommerce) in Retail? Explained

Mobile Commerce or mCommerce involves the buying and selling of goods and services through mobile devices, such as smartphones and tablets. It encompasses online transactions conducted via mobile apps, mobile-optimized websites, or other mobile platforms. Mobile commerce has become increasingly prevalent as consumers seek convenient and on-the-go shopping experiences. Retailers leverage mCommerce to reach a wider audience, enhance customer engagement, and offer seamless purchasing options. This trend reflects the growing importance of mobile technology in shaping the modern retail landscape, influencing how consumers discover, browse, and purchase products.