What is Peer-to-Peer (P2P) in Retail? Explained

Peer-to-peer (P2P) in retail signifies a decentralized model where individuals engage in direct transactions, bypassing traditional intermediaries. This approach, prevalent in online marketplaces, empowers buyers and sellers to interact directly, fostering a sense of community and personalized commerce. P2P transactions redefine the retail landscape by creating decentralized networks that often emphasize transparency, trust, and a more direct connection between consumers, contributing to a unique and community-driven retail experience.