What is Private Label in Retail? Explained

Private label in retail involves products manufactured or sourced by a retailer and sold exclusively under its own brand name. These items are unique to the retailer and not offered by other brands. Private label goods afford retailers greater control over branding, pricing, and marketing. They are often developed as cost-effective alternatives to national brands, enabling retailers to differentiate themselves and foster customer loyalty. Private label products span various categories, providing retailers a strategic means to reinforce their brand identity and enhance profit margins.