Personalization in the retail context involves tailoring products, services, or experiences to meet individual customer preferences and needs. It leverages data, such as purchase history, behavior, and demographic information, to create customized interactions. Personalization strategies can manifest in targeted marketing, product recommendations, and personalized promotions, enhancing the overall customer experience. By providing relevant and individualized content, retailers aim to deepen customer engagement, increase satisfaction, and ultimately drive sales. In the digital age, personalization is often facilitated by advanced technologies and data analytics to deliver more precise and tailored customer experiences.