Value engineering is a systematic approach employed by retailers to optimize the value of products, services, or processes while minimizing costs. This strategic methodology involves analyzing and improving various facets of operations, such as product design, manufacturing processes, and supply chain management. The primary goal is to identify opportunities for cost reduction, increased efficiency, and improved functionality without compromising quality or customer satisfaction. Value engineering is a key practice that empowers retailers to deliver high-quality offerings at the best possible value, enhancing competitiveness and sustainability in the market.