What is Visual Merchandising in Retail? Explained

Visual merchandising in retail involves strategically arranging and presenting products to create an enticing in-store environment. This artful practice integrates elements such as display layout, lighting, signage, and product placement to engage customers, enhance the shopping experience, and convey the brand's identity. Through thoughtful visual merchandising, retailers aim to captivate attention, drive sales, and establish a memorable and aesthetically pleasing atmosphere within the store.