What is Virtual Assistant in Retail? Explained

A virtual assistant is an AI-powered application designed to assist users in various tasks, offering support, information, or guidance. Deployed on websites or mobile apps, virtual assistants utilize natural language processing and machine learning to understand user queries and provide relevant responses. In the retail context, these virtual helpers can aid customers in finding products, offering recommendations, and facilitating a more interactive and personalized shopping experience. Virtual assistants contribute to increased efficiency, improved customer engagement, and streamlined interactions in the digital retail landscape.