What is Wi-Fi Tracking in Retail? Explained

Wi-Fi tracking in the retail industry involves the use of Wi-Fi technology to monitor and analyze the movement and behavior of individuals within a physical space, such as a store or shopping mall. By capturing signals from Wi-Fi-enabled devices like smartphones, retailers can track foot traffic patterns, dwell times in specific areas, and the overall journey of shoppers. This data is valuable for retailers to optimize store layouts, improve customer experiences, and make informed decisions about product placements and marketing strategies. Wi-Fi tracking is part of the broader trend of leveraging technology to enhance the understanding of consumer behavior in brick-and-mortar retail environments.