What is Webrooming in Retail? Explained

Webrooming in the retail landscape describes the consumer behavior of researching and gathering information about products online before making a purchase in a physical store. This trend reflects a shift in shopping habits, where customers leverage online resources such as reviews and product details to inform their in-store buying decisions. Unlike showrooming, where individuals check out products in-store but purchase online, webrooming emphasizes the importance of a seamless connection between online and offline retail experiences. Retailers can capitalize on this behavior by ensuring their digital and physical channels work cohesively to meet the evolving expectations of today's consumers.