The Indian arm of leading beverages company, Coca-Cola India today announced its venture into new categories of enhanced hydration and nutritious dilutables with the launch of Aquarious Glucocharge and Minute Maid Vitingo.
The new products are in line with the company's endeavour to provide a spectrum of beverage choices to the consumer along with functional benefits across various segments of consumer, the company said in a statement.
Aquarius Glucocharge, packed with glucose, essential minerals, and fruit juice has been developed exclusively for Indian consumers who toil in the heat and need instant hydration. It is priced at Rs 10 for a 200 ml serving.
Minute Maid Vitingo is a product to address a micronutrient deficiency and malnutrition in India, the company said. The product comes in a single serving sachet of 18 grams priced at Rs 5.
"In time for the peak summer, the launch of Aquarius Glucocharge and Minute Maid Vitingo makes our entry into the space of re-hydrate, replenish and recharge. These enhanced and nutritious beverage options have been developed specifically for the Indian consumers to suit their needs of enhanced and nutritious hydration," said T Krishnakumar, President, Coca-Cola India, and South West Asia.
The company is also embarking on a program of incubation to develop a strong portfolio of choices for the Indian consumer.