Senior Correspondent, IndianRetailer.com & Retailer Magazine Feb 02, 2017 / 2 MIN READ
WildCraft's former cofounder Raju KH, Cafe Coffee Day International's former President Puttaraj Alige and Mangaluru-based entrepreneur Gaurav Hegde have come together to launch Adventure Worx, a brand built around adventure products and services.
The startup, based in Bengaluru, designs, manufactures and sells gears and apparels for adventure sports.
Alige said, "We are currently bootstrapped, and will go for funding when the time is ripe."
The startup, according to Raju, designs its gear keeping India's needs in mind.
Alige added, "We have set up a manufacturing facility in Bengaluru where we make products such as backpacks, and climbing & mountaineering gears. We have also lined up a range of active wears for adventure sports."
The firm gets some of its specialised products from China. On why he chose to switch from coffee, Alige said he noticed that the adventure activity in India is picking up big time.
He further added, "The industry requires lot of products and infrastructure to meet adventure needs."
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