Grofers eyes over Rs 2,500-cr revenue in FY19

Online grocery firm Grofers expects its revenue to cross Rs 2,500 crore this fiscal on the back of strong addition of new customers along with increasing cart sizes of existing users. Presently, the company has a monthly revenue run rate of about Rs 150 crore (translating into Rs 1,800 crore for the year). 

 

"We had launched a loyalty programme -- Smart Bachat Club (SBC) -- earlier this year and that has given a strong fillip to out business. It's a subscription offering, where the customer is paying in advance for special pricing on items and we have seen huge uptake for it, we have crossed half a million subscribers already. By December, we expect to reach one million," Grofers co-founder and CEO Albinder Dhindsa told PTI. 

 

He added that the frequency of shopping for SBC members is 2.5 times that of non-members, while their carts are 30 per cent larger. 

 

"SBC is playing an important role in our business and we will continue to focus on growing the membership as it also gives us predictability of demand... Overall, we expect to close the fiscal with a monthly revenue run of Rs 215 crore (which translates to Rs 2,580 crore on annual basis)," he said. 

 

( Source:PTI )