Active sportswear and lifestyle brand SEVEN by MS Dhoni has consolidated its presence as India's first home-grown global sportswear brand. This comes after the brand has aggressively expanded its presence to developed sporting nations beyond India.
Currently, SEVEN is registered in 45 countries with a presence across 309 multi-store outlets PAN India and globally in USA, Canada, South Africa, UK, and neighbouring countries of the subcontinent.
The active sportswear and lifestyle brand is also available across major online platforms such as Flipkart, Amazon, Tata Cliq, Jabong and Myntra along with its own website. SEVEN is also the official apparel partner for Chennai Super Kings, American Cricket Academy and Club (ACAC) and the Wanderers Club, South Africa.
Launched by Rhiti Group in 2016, SEVEN by MS Dhoni provides a wide product portfolio of footwear, apparel and accessories for both men and women across fitness categories like running, training and lifestyle sports.
Lokesh Mishra, COO of Rhiti Group, said, “We are extremely excited at having emerged as one of India's first International sportswear and lifestyle brand within three years of our inception. Our overseas expansion is proof of the immense market demand for our products globally.”
“Seven is all about 'Change' and our range of sports apparel, footwear, accessories and products reflect our philosophy of being accessible to everyone, especially the youth, imbibing the true spirit of sportsmanship for a healthy lifestyle. This is something that our global brand ambassador MS Dhoni also believes in,” he added.