Active Wear Brand HRX to Introduce Gym Equipment Range on Flipkart
Active Wear Brand HRX to Introduce Gym Equipment Range on Flipkart

HRX, backed by actor Hrithik Roshan, is introducing the sports and fitness equipment category on Flipkart. The move comes after observing that home workouts have gained traction with gyms remaining shut due to state-imposed lockdowns.

Under the sports and fitness equipment category, HRX will launch bicycles and treadmills in the third quarter of the year and will start selling dumbbells, kettlebells, yoga mats, and skipping ropes beginning June.

Homegrown active wear brand is co-owned by Roshan and talent management firm Exceed Entertainment with e-tailer Myntra as a joint venture partner. HRX started out with active wear, casual, and a yoga line of clothing and accessories available on Myntra and Flipkart.

Last year, the brand also launched wireless audio devices for fitness enthusiasts and music lovers.

Afsar Zaidi, Co-Founder and CEO, HRX, told a leading media organization, "Despite the impact on the ongoing pandemic, we have not degrown in 2020 having clocked a revenue of Rs 375 crores. HRX is now a Rs 500 crore-strong brand. However, unlike last year, the second wave has a much deeper impact on our business which will become clear in the coming months."

HRX competes with select offerings from global sports brands like Nike, Adidas, and Puma as well as other celebrity brands including MS Dhoni's 'Seven' and One 8. With the new category launch, it will also compete with sports retailer Decathlon that also sells gym equipment range.

"The pandemic has shown new trends, with gyms being shut across cities people who aspire to stay fit are looking for resources that they can buy online and start home workouts. We have witnessed a surge in demand for home workout products which motivated us to launch this category," Zaidi further said.

The brand is also focusing on racket sports as well as other sports such as kickboxing.

Zaidi added, "We are planning to launch football, volleyball, and badminton accessories which will be available in form of a set for customers."

HRX ‘s bigger markets continue to be Mumbai, Delhi, Bengaluru, Gurgaon, Lucknow, Indore, Noida, Kolkata, and Hyderabad, in terms of revenue. The brand is planning to target smaller markets through the gym equipment category where the demand is high.

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