Leading sportswear giant adidas has unveiled its first flagship store in India, at Delhi’s Connaught Place. ‘The Home of Possibilities’ store is a blend of multiple digital touchpoints, sustainability zone and embodies the future of retail experience for consumers.
Spread across an area of 5,900 sq.ft. with 4 floors, the store’s concept is brought to life inspired by the brand’s ‘Own The Game’ strategy that focuses on three important aspects which are Experience, Sustainability, and Credibility.
The adidas flagship store in CP offers consumers an innovative technological experience. The store features 32 digital touchpoints which are powered by green energy, the store encapsulates the use of advanced technology which includes immersive screens, digital plinths, and ceiling screens to give customers a superior digital shopping experience.
The store flooring is made with upcycled carbon tiles made of carbon collected from environmental pollution. It is the first LEED-certified adidas store in the country.
In line with adidas’ long-term vision and commitment towards sustainability, the flagship store houses a dedicated ‘Sustainability Zone’. Displaying the End Plastic Waste logo, the zone features adidas' best sustainable collection.
To create a more inclusive space for women, the flagship store has been curated in a manner where products and the shopping experience have been curated to encourage movement and support them in their sport and fitness journey.
Commenting on the new flagship store launch, Sunil Gupta, Senior Director - Brand, adidas India, said, “We are thrilled to open our first flagship store in India in the heart of the capital -CP. ‘The Home of Possibilities’ is the very best of our brand in an unrivaled way, that brings a global shopping experience under one roof. Our aim is to reimagine the phygital experience through innovation, creativity, and design which further offers our consumers a unique shopping experience. We have also brought in local flavors and elements, through the artwork in-store, the zones featuring our national athletes, and quirky local prints in the customization zone.”
Bringing forward the essence of India, the flagship store has a dedicated section for Customization, Personalization & Localization; The Delhi Print Shop offers the consumers a bespoke digital DIY experience where the customers can get their tees customized and personalized in real-time. A few exclusive elements of Delhi and India along with artist collaborations are specially designed for this store to create a perfect blend of Global + Local.
The store introduces a dedicated ‘Outdoor’ collection zone for hiking and trail running adventurers with a skylight ceiling. The space will also house a dedicated Originals section in the ‘Collection’ concept along with Men’s performance and Basketball section.