Aditya Birla Group’s ‘House of Brands’ Venture TMRW Partners with 8 Digital-First Brands
Aditya Birla Group’s ‘House of Brands’ Venture TMRW Partners with 8 Digital-First Brands

TMRW, an Aditya Birla Group venture, announced a partnership with 8 digital-first lifestyle brands. These partnerships with the new-age founders have been struck within a few months of the launch of the venture. TMRW is on a path to creating a leading technology-led Digital First ‘House of Brands’ business over the next several years. With these 8 brands on board, TMRW has achieved a revenue run-rate of Rs 700 crore+ and is on a path to cross an annual revenue rate of Rs 1,500 crore+ in the next 12 months.

The investment in these 8 D2C brands establishes a strong foundation with a diversified portfolio across several fashion sub-categories. With this portfolio, TMRW has established a presence across a broad spectrum of apparel segments ranging from Casual Wear, Kid’s Wear to Western Wear. The plan is to expand in related Lifestyle categories including Beauty and Personal Care. TMRW’s vision is to partner with new-age founders by bringing in strategic, operational, and technological capabilities in addition to growth capital. With synergistic investments that will power multiple brands, TMRW will enable blitz scaling and brand building. 

Ashish Dikshit, MD, Aditya Birla Fashion and Retail Ltd, said, “ABFRL has a distinctive heritage of building marquee Fashion and Lifestyle brands. By tapping into ABFRL’s fashion capabilities and category expertise, TMRW is on the path to replicate the success in the Digital First space by building the next generation of memorable brands that will drive India’s E-Commerce growth.

Prashanth Aluru, CEO and Co-founder, TMRW, said, “We are excited about partnering with these amazing entrepreneurs that are disrupting multiple Lifestyle categories. With our investment and deep value-addition, we are confident in scaling existing leading brands to become category leaders as well as be the category creators in several emerging categories. We will also leverage our deep partnerships within the E-Commerce and D2C ecosystem to be a force multiplier in the brand’s growth journey.

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