Aloka Exports Announces Foray Into Domestic Apparels with Cloth Haus

Available across most popular e-commerce platforms, Cloth Haus has been created with a vision to deliver apparel designed for the Indian sensibility, of superlative quality, and in a reasonable price range.
Aloka Exports Announces Foray Into Domestic Apparels with Cloth Haus

Aloka Exports, the 35-year old textile manufacturer, launched its maiden venture in the domestic apparel space with a sustainable brand, Cloth Haus. 

Available across most popular e-commerce platforms, Cloth Haus has been created with a vision to deliver apparel designed for the Indian sensibility, of superlative quality, and in a reasonable price range.

Cloth Haus will be launching collections that rest on digital printing, pleating, burnouts, printing on non-conventional fabrics, woven jacquards, embossing, and styling. The brand is, thus, all set to present the modern face of the Indian textile industry before the world.

Aditya Agarwal, Director of Cloth Haus said, “Cloth Haus is our tribute to the rich textile legacy of India. Through our robust experience of working with various global brands, we have developed an in-depth understanding of the Indian buyer’s mind and technology. It is an amalgamation of this that made Cloth Haus possible. We are confident that our price-sensitive collection will resonate with the confident self-dependent young woman of today. And as with them, our core philosophy is rested on being sustainable in every aspect. We will, hence, be governed by slow fashion, recycled fabrics, organic cotton, and ethical production practices across our entire stakeholder ecosystem.”

Cloth haus

“Modern styling and ethical production will be the mainstay of Cloth Haus. While we are available at our exclusive offline store at Kemp’s Corner, Mumbai. Through our 35-year-old history, we have built strong in-house production control and an enviable network of designers from the United Kingdom, Germany, and Italy. And we will be deploying this robust back-end to introduce fresh lines once in two months,” he added.

Cloth Haus will house a range of reasonably priced apparel from Kurtis, Kimonos, Ponchos, Kaftans, easy jackets, scarves to other easy wear. In addition to their single-brand outlet at Kemp’s Corner in Mumbai, the brand is currently available across platforms such as Amazon, Ajio, Myntra, Flipkart, Meesho, and Limeroad. The plan is to have a presence in established and emerging metros across the country including Mumbai, New Delhi, Bengaluru, Pune, Hyderabad, Ahmedabad, and Lucknow.

Aloka Exports, the parent company, is a 35-year-old export house that has worked with brands such as H&M, Zara, Marc O Polo, Abercrombie and Fitch, Ann Taylor, J.Jill, Marks and Spencer, Monsoon/Accessorize, Esprit, Benetton, Oliver Bonas, Next among many others. It successfully executed production and export for the 2008 Olympic Scarf branded by Next and adidas.

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