Amazon Sets Up the First Digital Kendra in Surat

The Digital Kendra will bring benefits of e-commerce closer to MSMEs; help them reach customers in India and globally.
Amazon Sets Up the First Digital Kendra in Surat

Amazon India has launched its first Digital Kendra in India in Surat, Gujarat.

Amazon Digital Kendras are brick-and-mortar resource centers that will provide micro small and medium enterprises (MSMEs) the opportunity to learn about the benefits of e-commerce and avail a range of third party services such as shipping and logistics support, cataloging assistance, digital marketing services, GST and taxation support to kick start their journey towards being digital entrepreneurs.

The first Amazon Digital Kendra has come up in one of the most important MSME clusters in Surat and will cater to thousands of MSMEs located in and around Surat.

Inaugurating the Amazon Digital Kendra, Shri Vijay Rupani, Chief Minister of Gujarat, said, "I would like to congratulate Amazon India for having taken this initiative that will help equip MSMEs with the right knowledge, skills, and support to benefit from technology adoption and e-commerce. This is even more important as MSMEs look at reviving and rebuilding their businesses after the recent challenges. Initiatives like these have a multiplier effect in enabling our MSMEs to play a big role in taking India towards its vision of being a $5 trillion economy."

"We need to empower and enable MSMEs to play an even stronger role in the Indian economy going forward. I am also happy that the first Amazon Digital Kendra has come up here in Surat, which is home to thousands of MSMEs and traders. I am sure they will be benefitted by becoming digital entrepreneurs," he further added.

Amazon Sets Up the First Digital Kendra in Surat

Speaking at the launch, Amit Agarwal, Senior VP, and Country Head, Amazon India, stated, "Last year at Smbhav, we had announced that Amazon will invest $1 billion in India to help digitize 10 million Indian MSMEs by 2025. And today, we take one more important step towards that goal as we open our first Amazon Digital Kendra in Surat, Gujarat. This is an earnest endeavor to bring the right tools, support, and services infrastructure closer to where MSMEs are based and help them benefit from e-commerce. Amazon Digital Kendra will help MSMEs grow their business with the adoption of technology and play an even more important role in the revival and growth of the Indian economy."

Amazon will engage with local partners to set up and manage the Digital Kendras. It will provide local partners additional revenue streams while playing an integral role in creating greater awareness and understanding of e-commerce, understanding the exports markets, and offer MSMEs the tools to grow their business.

MSMEs can visit the Amazon Digital Kendra and avail of third-party services including training on the benefits of e-commerce, GST and taxation support, shipping and logistics support, cataloging assistance, digital marketing services amongst others. It will also provide an opportunity for MSMEs to avail onboarding services if they are interested in registering as sellers on Amazon India or engaging with other Amazon programs such as Amazon Global Selling, Amazon Pay, Amazon Karigar, Amazon Saheli ‘I Have Space’, ‘Amazon Easy’, etc.

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