Arcelia launched a new range of lipsticks as a part of its expansion into color cosmetics. The Arcelia lipstick range across matte and creamy lines boasts a comprehensive range of 75 shades to suit every skin tone.
Arcelia’s recent launch demonstrates the brand’s commitment to cosmetics as it seeks to enter India’s rapidly growing beauty industry. The vitamin-infused lipsticks are available in a variety of colors, including pinks, reds, fuchsias, browns, and nudes to suit all Indian skin tones.
Matte lipsticks are a new rage as they are hyperlight, long-lasting, intensely pigmented, and transfer-proof. The long-wearing Matte lipstick has a plush, color-rich formula. It is enriched with almond oil, Jojoba oil, and Vitamin E that soothes, nourishes, and rejuvenates the lips and is also available in a creamy matte for women who prefer moisturizing textures.
The Arcelia lipsticks are available in both regular and mini sizes. They offer one-stroke applications and extensive coverage. Customers can select from full matte liquid lipsticks, highly pigmented matte lipsticks, and very comfortable creme lipsticks.
The new lipstick line is vegan, cruelty, and paraben-free, and without harmful chemicals and preservatives, providing customers with a safe and ethical beauty product.
“Beauty is one of our strategic growth pillars. We created and launched Arcelia to broaden our beauty portfolio with world-class beauty and personal care products. Arcelia is for the modern-day confident woman who owns herself and her victories. With the brand’s visible success, we now expand into lipsticks,” said Biju Kassim, Customer Care Associate and President, Beauty.
This new range highlights our ongoing product development efforts to create a portfolio of products you will appreciate. We are confident that both brand loyalists and new customers will enjoy this new collection.
The range will also witness the launch of eye pencils and eyeliners in the coming months, the new range of lipsticks is priced onwards of Rs 245