Sports performance brand ASICS has announced Indian squash player Joshna Chinappa as their new brand athlete.
Currently ranked as number 10 worldwide, Joshna is a two-time Asian Championship – Gold Medalist. In 2014, she was the first Indian to win a gold medal in Doubles at the Commonwealth Game and has also inscribed her name at the British US Open and National championships.
With this partnership, ASICS catapults the performance outlook by joining hands with this sports icon whose game and playing style is admired by all. Further enhancing the ASICS’ brand philosophy of enabling a sound mind in a sound body, this collaboration will lend itself naturally to propagate a healthier lifestyle to connect with the technologically and momentum-driven consumers and also motivate and inspire many young women out there to choose their passion.
Rajat Khurana, Managing Director, ASICS India, and South Asia, said “We, at ASICS India, are extremely proud of this wonderful partnership with one of India’s Finest Squash players Joshna Chinappa. Our beliefs and efforts have always focused on empowering youth in India and making a positive change. We at ASICS also believe that as the leading sports brand in India it is important to encourage girls to take up the sport. Over the last couple of years, Joshna and many other Indian women have emerged as torchbearers with their outstanding performances. ASICS is very keen to support India’s youth and to build a stronger sporting spirit and ambition in them.”
Thrilled about his association with ASICS, Joshna Chinappa said “I feel extremely proud to join the ASICS family and be a part of a great group of global athletes. ASICS has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. With them, I hope to take my performances to the next level on the field and also help create change off it. Our aim together is to improve participation of Indian youth in sports and women empowerment and I am confident of creating the change with ASICS.”
ASICS has been working with young and fresh athletic talents across various genres of sports.