A|X Armani Exchange Unveils Winter Collection YOU.ME.US
A|X Armani Exchange Unveils Winter Collection YOU.ME.US

Luxe brand Armani Exchange has seamlessly positioned itself as the most accessible Armani brand and is the full embodiment of urban spirit and street style chic. 

Staying true to the brand’s youthful, offbeat and young spirit, the Fall Winter 22 YOU.ME.US collection is both democratic, inclusive, and most importantly universal. There is no better way to express oneself than through the clothes we wear. At Armani Exchange, everyone can wear the Armani Dream. This collection is an ode to genderless garments that is for everyone without any distinctions because everyone is important.

The A|X Armani Exchange DLF Mall of India, Noida flagship store is characterized by its minimalistic design. The store sprawls over 147.30 sq ft and is both vibrant yet modern, striking passers-by with its corner façade and two large windows adorned with the illuminated letters A and X.  A black LED screen runs around the upper perimeter of the store displaying graphic information and logos that add a cool quotient to the entire store.

The capsule carries statement garments that define the essentiality and contemporaneity of a ‘post-pandemic style’ emphasizing quality and sustainability. Every silhouette has been designed to elevate functionality and style across all genders, embracing fashion freedom and expression- where everyone can feel their absolute best while wearing the products. The elevated collection uses qualitative and sustainable fabrics like Premium Recycled Nylon, Organic Denim, Viscose, and sustainable Wool mix with distinctive and special squared patch A|X logos and big A|X logo graphics for jersey clothing. 

The collection's edgy and playful ensembles answer every fashion need effortlessly allowing everyone to have fun with the styles and fabrics. The apparel is laden with a special foil print that creates a shiny design and plays around with graphics hitting the right note with millennials. 

The capsule also uses Recycled Nylon and has created a Reversible Padded Windbreaker, a large part of this fabric.YOU.ME.US doesn’t just stop at clothing. The brand inspired by the iconic Paris Cup Sole has created a sneaker that boasts new calfskin leather characterized by a black tab complete with a 3-D effect logo branding applied with metallic gold color. Look out for the Pool Slide which has been reinterpreted and updated with 3-D branding featuring matte gold details.

Shop these exciting ensembles now at the flagship store in the DLF Mall of India, Noida. The brand is also opening a flagship store at the Infinity Mall, Malad Mumbai.

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