Luxury all-natural baby wellness brand, MAATE, launched in 2017, is now expanding its online presence via an exclusive store on Amazon India. The brand has partnered with Amazon to further strengthen its distribution bringing its Ayurveda-inspired natural baby wellness products on the platform available Pan-India. The exclusive store will showcase the complete range of the brand's products and offer special deals and promotions exclusive to the Amazon store.
Speaking on the collaboration, Priyanka Raina, Co-Founder at MAATE, said, "We are excited to partner with Amazon to make MAATE products widely available to our existing and prospective customers. The collaboration envisions bringing together Amazon’s wide reach with our portfolio of premium products, to deliver a seamless shopping experience for informed parents, who wants to use the safest high-quality skin and hair products for their child."
Shraddha Pandey, Brand consultant, Amazon India, stated, “We like to offer the best buying options to our customers and are happy to have MAATE on board with their suit of high-quality child-care products. We find synergy in their quest for quality and commitment to natural and eco-friendly practices. We look forward to take the brand across our national customers as a premium offering.”
The brand currently offers products under three categories - Nourish, which has a body massage oil and hair massage oil; Cleanse, comprising a hair cleanser, and body washes; and Comfort, which features body butter and face butter. All the products are developed using natural ingredients like green gram, fenugreek, neem leaf extracts, oats, saffron oil, kokum butter, and chamomile oil that have rich wellness properties.
The brand is committed to a sustainable planet and the pursuit of natural, healthy lifestyles. The products are either packed in glass containers or high-grade BPA-free PETG bottles, which can be re-used and 100 percent recycled.