Bata India Launches 3D OOH Billboard, Becomes the First Indian Footwear Brand to Do So
Bata India Launches 3D OOH Billboard, Becomes the First Indian Footwear Brand to Do So

Bata India launched 3D OOH Billboard, becoming the first footwear brand in India to disrupt the advertising space with the format. 

The billboard utilizes an anamorphic image content creation format thereby making content appear in 3 dimensions which are visually compelling. Bata has used this innovative technology to highlight the variety of sneakers it offers with the Sneaker Studios launched across 300+ stores across the country.

The first-of-its-kind setup has been installed in Bengaluru. This hyper-realistic billboard is a visual treat for potential consumers and immediately commands attention. The advertising features sneakers from various brands like Power, that’s used for fitness, and NorthStar, the lifestyle sneaker brand from Bata. 

Made to engage with the youth audience, the 3D outdoor seamlessly marries various animations like a moving skateboard, sneakers popping out of a shoe box, and a train of multiple sneakers streaming from the billboard thereby creating a compelling story. 

“At Bata India, we are constantly looking for innovative ways to engage with our audience. We are elated to be one of the first few brands and especially, the first footwear brand in India to bring the disruptive format of 3D OOH advertising. As we offer over 300 sneakers styles from 9 international brands in our new Sneaker Studios, a shop-in-shop destination inside Bata stores, we thought of leveraging the new 3D emerging outdoor media to announce this launch. Consumers can experience Sneaker Studio in their neighborhood Bata stores and get to shop their favorite styles instantly or even order them via home delivery service,” said Anand Narang, VP, Marketing and Customer Experience, Bata India Limited.

Bata India has been integrating technology at every step of the consumer journey. 300+ stores have been renovated this year with new experiential elements like 3D Holographic Unit, Lift & Learn Technology, Digital LED screens, and the in-store radio Bata Jukebox. 

The Sneaker Studio at Bata includes over 300 styles from international brands like Power, NorthStar, Hush Puppies, Bata Red Label, Bata Comfit, Naturalizer, Weinbrenner, and more available in Bata stores and on its website. 

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[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors
[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors

Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.

Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.

"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.

We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.

Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."

With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.

Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.


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