Blinkit Suspends Delivery In Areas That It Cannot Service in 10 Minutes

"This will impact around 75,000 of the 200,000 daily customers we are serving," the company stated.
Blinkit Suspends Delivery In Areas That It Cannot Service in 10 Minutes

Quick commerce startup Blinkit, formerly known as Grofers, has suspended deliveries in areas that it cannot service in 10 minutes. Blinkit’s USP is 10-minute delivery.

“In the near term this call will have a significant impact for our business size and for a large number of our customers,” said Albinder Dhindsa, Co-founder, Blinkit in a Twitter post. 

“We expect this to impact around 75,000 of the 200,000 daily customers we are serving. The company is ramping up fast, opening a new store every 4 hours and it is expecting to serve affected customers within 4 weeks,” Dhindsa further stated.

The decision comes on the back of the company’s rebranding from Grofers to Blinkit amid increasing competition in the space, with well-funded startups like Mumbai-based Zepto, Swiggy’s Instamart, and Google-backed Dunzo all promising to deliver groceries and other essentials in 10-20 minutes. 

“We hope to be insanely consistent with our 10 minutes promise and apologize to our affected customers in advance,” Dhindsa said in his post.

Blinkit is present in 12 cities but Dhindsa said it will take the model to 100 cities by the end of March 2022. It operates 250 dark stores and plans to expand to 550 dark stores by the end of January. Dark stores are small warehouses located in the heart of a city through which orders can be delivered faster.

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