BlissClub Appoints Tarun Firodiya as Category Director
BlissClub Appoints Tarun Firodiya as Category Director

Tarun Firodiya has joined BlissClub as Category Director. In this role, he is responsible for driving business growth through new product development, entering new categories, and gross margins. 

A Chartered Accountant by training, he has worked with consumer products and services for over 10 years. In his last stint, he led the co-living business for Nestaway which he built across 20 cities from the ground up. Previously he has worked with organizations like Marico, Uber, and Guild Capital across Asia, Africa, and the US.

Tarun Firodiya, said, “BlissClub has all the right ingredients to build products for the unique needs of Indian women. We are building a strong team and a culture of innovation to cater to this largely untapped market.

BlissClub, a homegrown consumer brand that crafts functional and incredibly comfortable active life wear with a focus on Indian women, and now a LinkedIn Top Startup for 2022, has made a number of key hires recently. 

The senior hires will be instrumental in the company’s ambitious growth journey, as the company expands its product line heavily in 2022 and expands its marketing channels. BlissClub was founded in 2020 by Minu Margeret as a community-first brand and has raised a total of $20.25 million, through Seed and Series A funding. The company also hit Rs 100 crore ARR in 20 months since its first product launch, and has a customer base of over 1 lakh women in India who live active lives, with BlissClub.

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