Bluestone, the country's leading fine jewellery brand, launched its first brick and mortar store in Gurugram at the Gold Souk Mall. With this, the company aims to add about 100 operational stores by December 2020. This is latest in the line of the nineteen stores out of twenty-five stores launched so far.
These store launches are to be part of a larger omnichannel ecosystem developed by Gaurav Singh Kushwaha, Founder and CEO, BlueStone Jewellery and Lifestyle Pvt Ltd. The launch is expected to change in the way jewellery is bought in the country.
Speaking of the launch, Gaurav Singh Kushwaha said, "The launch of this store is a significant milestone in the growth of the company. A store is a precious touch-point where the customers build trust with a brand. We aim to strategically establish various stores to offer buyers an immersive jewellery browsing and buying experience. At the same time, these stores make for convenient point-of-contacts between our brand and customers, which goes a long way in building credibility. We have had eighteen successful launch stories so far in our saga of expanding our offline footprint across the country."
Here's all that is new for jewellery lovers -
- Keeping in mind all the latest trends, combined with best quality and style, Bluestone brings in all the trendy jewellery for its customers. Be it classic, traditional or contemporary, you'll find everything as per your choice.
- The store has all the latest and most popular jewellery collections from over 7000+ in-house unique designs.
- 1.4 lakhs options for Solitaire lovers at attractive prices
With such unique collection, the store will definately attract new customer base.