Nothing, a new London-based consumer-tech company founded by former OnePlus Co-Founder Carl Pei, has ventured into India in partnership with India’s homegrown e-commerce marketplace, Flipkart. The company launched its first consumer tech product, the true wireless earbuds ‘Ear (1)’.
The e-commerce major will play an integral role in building Nothing’s presence in the country and launching its highly anticipated true wireless earbuds ‘Ear (1)’.
Manu Sharma, Vice President and General Manager, Nothing India, said, “At Nothing, we aim to create easy-to-use consumer tech products with iconic designs that will bring differentiated value to our users in India and around the world. For the upcoming launch of the Ear (1), we are excited to partner with Flipkart as we mark Nothing’s entry in India. Flipkart’s pan-India supply chain will be instrumental in reaching Nothing customers and delivering a superior end-to-end product experience, which is very important to us.”
Carl Pei, Chief Executive Officer and Co-Founder of Nothing, had stated in a blog post, "Our mission is to remove barriers between people and technology to create a seamless digital future that looks, lives, and feels like nothing. It (Ear 1) is the starting point that will define the artistry, confidence, and craftsmanship that will carry our products and services for years to come."
Earlier in May, Carl Pei had said that it will launch Ear (1) in India, and globally, to tap into the earphone market.
Rakesh Krishnan, Senior Director, Electronics at Flipkart, added, “Flipkart is at the forefront of meeting the needs of Indian customers and delivering best-in-class technology across the country and we are happy to be Nothing’s partner of choice for their India foray and introduce Nothing Ear (1) this summer.”