India’s leading science-based Ayurveda Company Dabur India Ltd announced the expansion of its Hajmola tasty digestive portfolio with the launch of ‘Dabur Hajmola LimCola’. It is a digestive tablet with a unique mix of lemon and the chatpata twist of Hajmola.
This innovation is in line with our ambition of providing our consumers their favorite Hajmola with Lemon Ka Chatkara. Hajmola LimCola delivers a fresh flavor of lemon without compromising on the functional digestive benefits of Hajmola. We are confident that consumers will love to have the new Hajmola LimCola as their preferred post-meal digestive,” Ajay Singh Parihar, Marketing Head - OTC Healthcare, Dabur India said.
The launch will be supported across print, digital, outdoor, mobile, and radio campaigns, featuring cine star Ajay Devgn.
“We will also be undertaking extensive sampling activities through delivery platforms and major restaurant chains, besides Dabbawalas in Mumbai, Airlines, and at key Bus depots, offering our consumers a chance to touch, feel and experience the new hajmola LimCola,” Parihar added.