Homegrown FMCG major Dabur announced its foray into the face wash category by extending the Vatika brand into the segment. The new face wash has been launched in three variants and is priced at Rs 170 for 150 ml.
The company expects Dabur Vatika Face Wash range, which has been exclusively launched on e-commerce platform Flipkart, to strengthen its presence in the personal care market.
"With the new Vatika Face Wash, the homegrown FMCG major is now expanding the Vatika franchise to give consumers a soap and paraben-free product for their daily face care needs. We are excited to strengthen our Vatika portfolio with the launch of new Vatika Face Wash. Be it hair oil or shampoo, Dabur Vatika has evolved as the preferred personal care brand for millions of consumers over the years," said Rajat Mathur, AGM - Consumer Marketing, Dabur India.
“With the new Vatika Face Wash, Dabur is now expanding the Vatika franchise to give consumers a soap and paraben-free product for their daily face care needs,” he added.
The company will continue to research and co-create products with Flipkart, especially in the personal care segment.
Flipkart’s Senior Vice President - Beauty, General Merchandise and Home, Manish Kumar said, "With the changing external environment, we have witnessed consumers becoming more aware of the environmental impact and benefits of using organic/natural products. Keeping up with these insights, we are excited to co-create and bring Dabur's new Vatika Face Wash to the market."