Dun and Bradstreet India Supporting ONDC to Foster the Growth of MSMEs in India

Dun and Bradstreet India has announced it is supporting Open Network for Digital Commerce (ONDC) to help its Network Participants along with sellers on the ONDC platform increase their visibility, expand access to global markets without going through multiple layers, find potential customers, and identify growth opportunities.

The Dun and Bradstreet D-U-N-S Number will be freely available to Network Participants along with sellers on the ONDC platform. The D-U-N-S Number will help MSMEs on the ONDC platform to build their credibility and to access global markets. Dun and Bradstreet India will also offer value-added services including D&B D-U-N-S Registered TM Solutions and D&B ESG Intelligence, at specially discounted prices to Network Participants and Sellers on the ONDC platform.

Avinash Gupta, MD, and CEO – India, Dun, and Bradstreet said, “In India, more than 99 percent of businesses belong to the Micro, Small, and Medium category and 94 percent of them are unorganized. Dun and Bradstreet surveys have revealed that market access is the biggest challenge to MSMEs scaling up their businesses. Dun and Bradstreet offer a host of solutions to empower MSMEs and help them scale and improve efficiency.”

Gupta expanded on how the D-U-N-S Number can benefit MSMEs, “The D-U-N-S Number is recognized, recommended, and required by over 240 governments, trade, and industry organizations around the globe. There are 2.5 lakh global and domestic customers who leverage the Dun and Bradstreet Data Cloud for decision-making. The D-U-N-S Number will help MSMEs on the ONDC platform to build credibility and they will find it easier to get noticed globally, which will level the competitive playing field for them.”

Shri T Koshy, CEO, ONDC said, “In order to truly democratize the existing e-commerce ecosystem of the country, empowering the MSMEs holds the ultimate key. Our association with Dun and Bradstreet will enable ONDC-associated participants and sellers to build trust with stakeholders, access financing, and grow their businesses more efficiently.”