Duroflex Experience Store Goes Virtual

As social distancing restrictions continue, and customers continue to #Stayhome. Duroflex, one of India’s leading sleep solutions providers, introduced the first virtual sleep solutions store in the country, so that good sleep doesn’t need to wait. Customers can enjoy an intimate experience of all products at the store from the comfort of their homes and conveniently upgrade their sleep space without any hassle.

This shopping experience is as real as the one offered at Duroflex Experience Centres.

Duroflex is the first brand in the sleep solutions category to use technological innovation to enhance customer service and experience during the pandemic. By launching a virtual sleep solutions destination, not only will the consumers be able to shop for their sleep essentials comfortably, but will also help them stay connected with the brand.  At a time when upgrading their sleep space has taken precedence for so many people, a virtual tour will bring in a fresh perspective on shopping and drive sales for the brand.

Commenting on the launch, Smita Murarka, Chief Marketing Officer, Duroflex Pvt. Ltd., said, "Virtual experiences are setting the momentum of shopping worldwide. Duroflex is always in sync with the use of technology and the launch of this experience is well-timed for our customers who are looking for a similar experience of shopping at our experience centers. The new virtual tour helps people to shop safely in an immersive manner and still take care of their sleep needs in a time when we need our natural immunity. Good sleep shouldn’t wait!"

This easy and convenient way of shopping during the pandemic is a much-needed respite for so many consumers. All its product categories (mattresses, accessories, and WFH furniture) and mattress ranges (Duropedic, Energise, Natural Living, and Essential) are there to easily view and choose from.