Root Natural, an e-commerce beauty platform that offers handpicked and chemical-free skincare products, launches in India exclusively for Indian skin types. Root Natural has been developed with the idea to create an innovative platform that would offer chemical & cruelty-free, clean beauty products in India.
Root Natural aims to introduce the products that are developed in the soils of India, with naturally sourced ingredients that are tailor-made for the Indian skin and the environment both.
On the launch of the brand, Pooja Parkar, Founder of Root Natural, said, "From ancient times, we learned that the most important part of the trees is their roots. But we never realize that roots aren’t just important for trees; they play a vital role in defining a person’s individuality. Roots often personify the individuality of a person. This thought inspired me to create this brand called Root Natural which symbolizes the Indian roots through Indian skincare. Since a very young age, I have always been fascinated by skin routines and skin products. But the thing that still baffles me is that the majority of the Indian audiences are unaware of their own country’s offerings."
"There is an abundance of skincare remedies in our very own soil and culture which we want to uplift. This gave birth to the concept of Root Natural, which is a platform for all the Indian skincare brands that vouch ongoing natural and safe in their formulations," she added.
There are around 18 skincare brands like Organic Harvest, Meraki Lanes, Ma Earth Botanical, Miracle Herbs, etc, listed on Root Natural who raise their flags for sustainable, clean, and cruelty-free beauty products that are natural, ayurvedic, botanic, and/or organic.
Root Natural aims to be India’s disruptive skincare platform for all the conscious consumers who desire to make a natural and sustainable living switch.
To elevate the retail experience for users across India, Flipkart has introduced its UPI payment solution, powered by Axis Bank. With features like Supercoins, Cashbacks, Milestone benefits, and brand vouchers, this secure solution aims to revolutionize the payment experience. Initially available for Android users, customers can register for UPI with @fkaxis handle and perform fund transfers and checkout payments using the Flipkart app.
In line with the growing preference for UPI payments, the launch of Flipkart UPI offers unparalleled convenience and cost-effective solutions. The UPI offering facilitates smooth onboarding, allowing users to avail themselves of the feature for online and offline transactions within and outside the Flipkart marketplace. It introduces one-click functionalities for recharges and bill payments, enhancing overall payment efficiency.
In 2023, UPI processed over 117 billion transactions worth Rs 182.84 trillion, showcasing its significance in India's dynamic digital payment landscape. Flipkart UPI is poised to substantially impact the country's digital payments system, aligning with the vision of a digital economy. Dheeraj Aneja, Senior Vice-President at Flipkart, expressed the company's commitment to delivering a best-in-class commerce experience and shaping a digitally empowered society.
Sanjeev Moghe, President and Head of Cards and Payments at Axis Bank, highlighted the bank's role in extending multiple payment flows through UPI. The partnership with Flipkart, from launching co-branded credit cards to introducing the UPI service, emphasizes their commitment to innovation. Customers can register for UPI with @fkaxis handle, enabling fund transfers and checkout payments using the Flipkart app. The cloud-hosted solution ensures stability and scalability, contributing to a seamless UPI platform for customers.
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