Root Natural, an e-commerce beauty platform that offers handpicked and chemical-free skincare products, launches in India exclusively for Indian skin types. Root Natural has been developed with the idea to create an innovative platform that would offer chemical & cruelty-free, clean beauty products in India.
Root Natural aims to introduce the products that are developed in the soils of India, with naturally sourced ingredients that are tailor-made for the Indian skin and the environment both.
On the launch of the brand, Pooja Parkar, Founder of Root Natural, said, "From ancient times, we learned that the most important part of the trees is their roots. But we never realize that roots aren’t just important for trees; they play a vital role in defining a person’s individuality. Roots often personify the individuality of a person. This thought inspired me to create this brand called Root Natural which symbolizes the Indian roots through Indian skincare. Since a very young age, I have always been fascinated by skin routines and skin products. But the thing that still baffles me is that the majority of the Indian audiences are unaware of their own country’s offerings."
"There is an abundance of skincare remedies in our very own soil and culture which we want to uplift. This gave birth to the concept of Root Natural, which is a platform for all the Indian skincare brands that vouch ongoing natural and safe in their formulations," she added.
There are around 18 skincare brands like Organic Harvest, Meraki Lanes, Ma Earth Botanical, Miracle Herbs, etc, listed on Root Natural who raise their flags for sustainable, clean, and cruelty-free beauty products that are natural, ayurvedic, botanic, and/or organic.
Root Natural aims to be India’s disruptive skincare platform for all the conscious consumers who desire to make a natural and sustainable living switch.