E-commerce Platform Sadar24 Surpasses Massive Sale this Festive Season
E-commerce Platform Sadar24 Surpasses Massive Sale this Festive Season

Sadar24, a Delhi-based e-commerce platform founded by Nitin Goel with co-founders Mahavir Mittal and Sonal Garg announced the rollout of the ‘Festival Sale’, one of India’s largest omnichannel Diwali fiestas marking the e-market place’s rapid expansion into several new categories including fashion and lifestyle, consumer electronics, home, and kitchen this Diwali. The sale was live on the e-marketplace platform of sadar24 where 2,500+ vendors from tier ll and tier lll across the country sold their products.

This year large retailers and e-commerce platforms did 50k+ sales during the festive season. Small traders and retailers continued to witness tepid demand. 

Nitin Goel, Co-founder, Sadar24 said, “Sales of smartphones, electronics, and other consumer durables jumped as customers rushed to close last-minute deals this Diwali. Even cautious buyers loosened their purses during the festive season, with large retailers recording a high single-digit growth during the period.

With the tagline “Sabse Sasta Sabse Accha” Sadar24 is an aggregator E-commerce platform that works to connect SMEs, MSMEs, small vendors, traders, and unorganized markets involved in the manufacturing and trading of different products.

This Diwali we ran a lot of offers on our platform for different campaigns as the Early Festive Sale which started on 15th September. In that, we targeted Bluetooth Speakers, USB Cables, Mobile Covers, and Charges. In the second phase, we gave bumper discounts on Kitchen Appliances, T-shirts, Lady's Kurtis, Kids' Wear, Clutches, etc. In the Diwali season, we offered a huge discount of up to 80 percent on Jewelry Sets, Makeup, Candles, Lamps, Home Decor, Bedsheets, and lots of other items. So during this Festive tenure, we targeted different Categories at different times with heavy discounts and Buy1 and Get1 free in many categories, he added.

Since Sadar24 target customers are homemakers and families, they have offered them special gift hampers like Cosmetics Candles, and lights this Diwali. Using digitalization and a basic Internet connection, putting the iconic Sadar Bazar of Old Delhi online for the first time ever. Sadar24.com is a brand owned by Masonic E Com Pvt. Ltd.
 

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading