E-tailers Clock $4.6 Billion Of Sales In The First Week Of Festive Season

Flipkart Group emerged as the leader during the festive sale with an impressive 64 percent market share followed by Amazon with 28 percent market share.
E-tailers Clock $4.6 Billion Of Sales In The First Week Of Festive Season

E-tailers in the first week of festive sale clocked $4.6 billion of sales, a 23 percent YoY growth. The overall online shopper base grew by over 20 percent compared to last year.

In categories, mobiles and appliances remained strong this year, driven by new launches and smart upgrade plans of brands. Rs 68 crore of smartphones were purchased every hour across the platforms. The demand for other categories like home furnishings, home décor, and furnishings have been subdued during the festive sale.

“The festive season this year has been one that is driven by a larger theme of affordability. Constructs were built carefully by the platforms through BNPL (Buy Now Pay Later) schemes and bank tie-ups as well as seller-driven discounts to serve up the most competitive prices of top leading brands and serve the aspiring customer,” said Ujjwal Chaudhry, Associate Partner, RedSeer Consulting. 

Flipkart Group emerged as the leader during the festive sales with an impressive 64 percent market share followed by Amazon with 28 percent market share, according to a recent RedSeer report.

Online fashion platform Meesho has been able to garner a 39 percent share with their affordable offerings targeting a typical Indian household looking for good-value products.

The overall GMV per shopper has grown by 1.04X indicating an inherent aspiration in the shopper. Moreover, Tier-II locations have contributed to about 61 percent of all shoppers. 

E-commerce platforms were able to shave an average of five hours on delivery timelines to customers with better warehouse planning and a streamlined supply chain, the report claimed.

After a poor report in the last year’s festive period, customer demand for fashion was back this year with affordable models and new platforms targeting Tier II users. 

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