Elitty Expands Product Portfolio, Launches New Line Of Coloured Pop Eyeliners
Elitty Expands Product Portfolio, Launches New Line Of Coloured Pop Eyeliners

Elitty, India’s first teen beauty brand launched its line of exclusive Coloured Pop Eyeliners, featuring matte and metallic range. The one-of-a-kind, teen-oriented colored eyeliners are available in 10 highly pigmented shades, bringing different moods and enthralling appearances. 

The liquid eyeliner is easy to apply, specifically designed to glide smoothly, and makes for effortless application to guarantee a precise uninterrupted look. The weightless eyeliners last for up to 12 hours and are smudge-proof and water-resistant. The Pop eyeliners are enriched with the goodness of Amla, Vitamin E, and Witch Hazel and are dermatologically safe, from artificial fragrances, and toxic ingredients. It is also suitable for the eyes and can be worn by those who wear contacts. Embedding the brand’s philosophy, the beautiful shades talk to the teen’s individuality to the eyes, are beneficial for the skin, and are at an accessible price point for the young teen! 

Valina Tulsani, Co-founder Elitty said, “We care about teenagers and Elitty is a brand that is dedicated to teens, and how they perceive themselves. Our Pop Eyeliner range is a bold yet beautiful expression for our teen spirit, which is accessible easily, safe to use, and appeals to the eye. We have put immense thought into curating these shades, driven by how teens are experimentative and curious. The customer response for our eyeliners has been fantastic and overwhelming, and we are hopeful that this trajectory continues.

Pranali, Janbhandu, Co-founder, Elitty also added, “We are also thankful how parent groups have accepted us and are recommending it for their teens. Our focus is not just on the teens, but also look out for their parents' acceptance, who encourage them to go ahead with Elitty’s makeup products. It is heartening to see that we are on the right path here for brand success.

Muskaan Wason, Elitty’s Premium Customer, further exclaimed, “A one-of-a-kind smudge-proof, water-resistant Coloured Pop Eyeliner is worth every dime. I have two shades - A lilac matte shade (Lilac Dreams) and a silver metallic shade (Cloud Nine) - I absolutely love both these gorgeous offbeat colors, they are easy to apply and they last forever if I don't wash them off with soap. I feel All Elitty Eyeliner shades are super hard to find in the market at this price point and quality.” 

Elitty’s Pop Eyeliner range has been extensively tested and has delivered excellent results on parameters such as dense pigmentation, sustenance, lightweight, ease, and smudge-proof applications. Enriched with natural A-ce ingredients such as Amla, Almond oil, Castor oil, and Chamomile oil, it is absolutely and 100 percent cruelty-free which makes it extremely safe to use.

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