Enrich, a home-grown beauty services brand is launching India’s first all-inclusive beauty destination on October 15, 2021, at the upmarket Haiko Mall in Powai, Mumbai.
The 2,500+ sq.ft. large-format store provides immersive shopping experience from the widest range of cosmetics, skincare, haircare, fragrances, bath & body, and men’s grooming categories, and beauty accessories.
The store debuts with over 50 brands with a catalog of more than 5,000 products that includes luxury brands like Givenchy, Burberry, Elizabeth Arden, Roberto Cavalli, Paco Rabanne, Carolina Herrera, Davidoff, Calvin Klein, Dermologica, etc. It also features clean skincare and clean haircare brands like Born Ethical, KAMA Ayurveda, Human+Kind, Olaplex, etc.
It also houses Gen Z's favorites makeup brands like NYX Professional Makeup, Maybelline Newyork, etc. along with the new-age brands like mCaffeine, Mamaearth, etc. Amongst its many firsts, the Enrich beauty destination offers an innovative lipstick bar where you can mix and match to create your desired signature shade in trendy tones.
Personalized skincare consultations from beauty advisors, the beauty bar also offers mini-makeovers and makeup tutorials consist of diamond lips, smokey eyes, charcoal glitter lids, golden glam eye shadow, sculpt and contour, tips to get perfect eyebrows and iconic eyeliner looks.
Vivek Bali, CEO, Enrich, said, “We are thrilled to launch India’s first all-inclusive beauty destination, in a distinctive format, with the most sought-after brands and beauty services amalgamation. We are able to expand our growing beauty business with an immersive shopping and service experience including loyalty benefits to transform how our customers shop for all their beauty needs. With this launch, we are also unlocking the potential of our physical and online store to create an endless aisle shopping experience for our loyal customers and deepen our bond with them and introduce Enrich to new customers.”
In line with its brand ethos, the store is brightly lit with vibrant colors creating a lively atmosphere for its shoppers. The various categories of products have been divided into convenient sections enabling shoppers to pick their favorites with ease.