Flexnest a leading D2C fitness brand with a loyal customer base, has forayed into athleisure clothing with the launch of its new range of workout clothes. The new offerings are aimed at enabling women in their bid to feel more comfortable and at ease during training and workout sessions.
In the previous year, the brand developed an innovative ‘SuperFlex’ Fabric which is not only effective during workouts but equally comfortable to sport as loungewear. The unique fabric, adaptable to all needs, is engineered and specifically tailored to give customers the feeling of a second skin with all the coverage one needs when moving.
The initial portfolio of active workout clothing brings to their female customers a premium range of leggings, sports bras, capris, and vests. The unique athleisure clothing is made available in all sizes ranging from XS, S, M, and L to XL in three popular colors - black, green, and blue. Price range from Rs 1,299 to Rs 1,999. Built for the body in motion, Flexnest, is at the behest of its latest offerings.
Rhea Singh Anand, Cofounder of Flexnest, said, “After the phenomenal response as a fitness brand since our inception 2 years ago, we now want to focus on growing further with the launch of our activewear. The size of the segment is over Rs 54,000 crores and growing rapidly and we are all set to enter the category and provide the Indian consumers an unmatched product offering."
The athleisure category is one of the fastest-growing categories in India, growing at 15-20 percent YOY. Being a millennial-driven trend, athleisure is growing at a phenomenal rate not only in urban cities but also in the Tier II and III regions.