Flipkart, India’s homegrown e-commerce marketplace, has launched its grocery operations in the state of Uttar Pradesh as it seeks to offer consumers access to high-quality grocery products conveniently and quickly. As part of this expansion, Flipkart has established its first grocery fulfilment centre in Lucknow which was virtually inaugurated by the Industries Minister Shri Satish Mahana.
Spread across an area of nearly 50,000 square feet, the facility will support Flipkart's ability to deliver a wide selection of grocery products to consumers in the cities of Lucknow, Kanpur and Allahabad. The new centre will create more than 500 direct and thousands of indirect job opportunities as the company establishes its supply chain working with a host of local transport contractors, staffing vendors, security agencies, consumable suppliers and other administrative and housekeeping agencies across the state.
This new fulfilment centre will augment Flipkart’s capabilities to cater to the e-grocery needs of consumers, including first-time e-commerce users across the state. The company’s grocery operations will also give a fillip to the local food processing industry, connecting producers to lakhs of consumers.
Commenting on the inauguration of the new fulfilment centre, Shri Satish Mahana, Minister of Industries, Uttar Pradesh, said, “Uttar Pradesh has a dynamic industrial policy to help companies tap into the vibrant business ecosystem in the state. We applaud Flipkart’s efforts to create business and employment opportunities for lakhs of citizens while contributing to the growth of e-commerce in the state and providing businesses access to a pan-India market. The opening of this centre is a testament to the continued faith businesses have on the potential of UP and its government to make it one of the fastest-growing states in the country.”
Rajneesh Kumar, SVP and Chief Corporate Affairs Officer, Flipkart Group, stated, “E-commerce has become one of the strongest propellers of economic activity in the country with its large-scale development of state-of-the-art infrastructure. Flipkart has made several investments to strengthen infrastructure to support the growth of e-commerce and in turn job creation. In the state of Uttar Pradesh, we have nearly 190 facilities and are delighted to inaugurate our first fulfilment centre for grocery.”
“This will not only help in boosting farmers’ income but also provide an opportunity to invest deeply in the local agriculture-ecosystem and work with tens of thousands of small farmers and FPOs to bring them into the formal retail ecosystem. We are very thankful for the support of the state government as we expand our operations and continue to meaningfully address the needs of customers and contribute to the state economy,” he added.
Flipkart Grocery is committed to delivering groceries to customer's doorstep safely and is expanding to more cities. Currently, Flipkart grocery services are live in key cities of the state, namely Agra, Aligarh, Meerut & Mathura. With the launch of this fulfilment centre, Flipkart Grocery will be able to serve customers in Lucknow and neighbouring cities such as Kanpur and Allahabad.
Manish Kumar, Senior Vice President, Grocery, General Merchandise and Furniture, Flipkart, said, “Grocery is one of our fastest-growing categories with the increase in demand for quality food products across the country. With the COVID-19 pandemic necessitating the demand for convenient and safer purchase options, an increasing number of consumers are looking to purchase groceries online. In line with this, we have established our first fulfilment centre for grocery in Uttar Pradesh to cater to the increasing demand for e-commerce services in the state. Being one of the largest states in the country, Uttar Pradesh is also a significant demand driver for e-commerce and we expect strong demand and adoption of e-grocery services from consumers across the state.”
Flipkart has nearly 190 facilities across grocery, large and non-large products in Uttar Pradesh employing lakhs of people. In addition, nearly 6,000 kiranas are part of the company’s kirana program making last-mile delivery of products.
The company has a large network of over 18,000 sellers from across the state on its platform, making available a wide selection of products to lakhs of customers across the country. Flipkart continues to strengthen its collaboration with the UP government with recent partnerships such as the One District, One Product (ODOP) scheme and Uttar Pradesh Khadi and Village Industries Board to benefit weavers and artisans by introducing their khadi fabrics, village industry products and specialized products from UP on to the e-commerce platform.