Flipkart Wholesale Witnesses 70 pc E-commerce Adoption by Kiranas at Festive Sale

The company claimed that kirana merchants coming from cities such as Bhopal, Kota, Lucknow, and Zirakpur have clocked in 1.8 times increase in sales.
Flipkart Wholesale Witnesses 70 pc E-commerce Adoption by Kiranas at Festive Sale

Digital B2B platform Flipkart Wholesale, the digital B2B marketplace of the e-commerce firm,  witnessed the company's kirana member base has increased 30 percent to over 5 lakh, and 70 percent of them have adopted e-commerce during the 'Big Billion Days' festive sale event. 

The company claimed that kirana merchants coming from cities such as Bhopal, Kota, Lucknow, and Zirakpur have clocked in 1.8 times increase in sales. 

"The Big Billion Days, which concluded on October 10, 2021, witnessed a 70 percent e-commerce adoption by kiranas across the country compared to the same period last year. Over five lakh kiranas in over 10,000 pin codes across 24 states and Union territories shopped on the platform and through the Flipkart Wholesale Best Price stores during the festive event," the company said in a statement.

The general merchandise category on the platform recorded a 124 percent increase in purchases, followed by grocery that witnessed a 50 percent rise in demand, and Fashion increased by 24 percent.

Adarsh Menon, Senior Vice-President and Head of Flipkart Wholesale said, "We are elated at the enormous response the festive event has generated. Our technology-first approach to helping small businesses grow has resulted in the increased adoption of e-commerce and accelerated the pace of digitization. The benefits of a more resilient and self-reliant B2B eco-system enabled by digitization will be felt in the long run."

Along with its banking and financial services partners, the platform claimed to have facilitated credit up to the tune of Rs 165 crore for members across categories during the Big Billion Days. Flipkart Wholesale said that it provided interest-free credit through an end-to-end digital process and buy now pay later option to 1.5 lakh kiranas were with credit line ranging from Rs 10,000 to Rs 25 lakh in partnership with banks and fintech lenders.

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