The Melbourne-based premium fashion brand, Forever New has been on a vigorous and focused endeavor to reinforce its omnichannel presence across all fronts. A major shift has been witnessed in the retail industry with technology changing the narrative as to how consumers shop. This emerging phenomenon of digitization, wherein the customer wants to shop at the click of a button requires a real-time check of available inventory. By bolstering its omnichannel, the Australian retail chain has been able to achieve the same which has made the process of order fulfillment easier all across the country. With a unified knowledge of the size and color availability of each piece, the entire experience of shopping digitally on the brand website has enhanced manifolds with shorter delivery time and an in-depth comprehension of stock locations.
Expanding on the importance of a robust omnichannel, Dhruv Bogra, Country Head, Forever New said, “Greater customer satisfaction has always been the prime driving force for the brand. By reinforcing our omnichannel, we have witnessed a marginally great jump in our online sales. Not only has the process become easier for our customers, wherein an individual sitting in any part of the country can order a piece as per their liking and size, but even we are better aligned to provide a seamless experience to our loyalists.”
With a strong penchant for greater accessibility, Forever New is also available across third-party e-commerce partner platforms such as Myntra, Nykaa Fashion, Tata Cliq, Shoppers Stop, and more. Undertaking this route has not only helped the brand to clinch a larger clientele but, this expansion has only been possible due to the efficacy and methodical structure of a well-organized omnichannel integration. This progressive and enterprising approach by the brand has proven instrumental in securing substantial incremental sales over the months.
Partaking on this voyage of immaculate digital integration, the retail technology solutions giant, Ace Turtle, has proven to be a formidable ally since 2021 as it has been aiding the brand by providing a Unified Commerce Platform across all its digital channels. With Ace Turtle’s forward thinking and disciplined approach, it has been able to aid the brand by assisting them in real-time inventory updates on portals and fulfilling consumer orders across various platforms from any stock points.
“It is imperative that you iron out challenges as and when they arise and we, at Forever New India are extremely happy with our decision of upgrading our omnichannel. Today’s retail market requires you to understand the pulse of your consumer and to be in sync with their needs. This has always been our objective and we are continually making an effort to work towards the same. Aggressive digital domination has undoubtedly been on the forefront of our mind; however, we have also been making progressive advancements towards our retail stores,” Bogra added.
Further cementing a robust retail presence, the brand which recently launched its store in Ahmedabad, a first in the state of Gujarat, now enjoys a presence of 41 stores pan India including a mix of tier 1 cities such as Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Pune, Chennai and, other cities such as Chandigarh, Jaipur, Ludhiana and more. With a strong penchant to further expand its retail outlets to other prospective cities as well, the brand aims to accomplish a total number of 45 stores by FY23.
With a pioneering attitude to adapt to the changing environment, the brand is working towards the aim of minimizing the gap between a customer and their requirements. Omnichannel integration has been a massive milestone in changing the sales narrative for the brand. Forever New has also been trying to accommodate and experiment with a diverse array of courses that might help them in supporting this aspiration during the pandemic a virtual shopping channel was formulated for their loyal customers wherein, they could get on a virtual call with the retail staff and select pieces, which were thereafter delivered in the safety of their homes